Welcome to
AE Consulting

Experts in Tech, Product, Change Management, Operational Efficiency, Conversion Optimisation and Maximizing revenue

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“Complicating things only leads to complicated solutions. Life is much easier than we think. You get there with experience and an open mind”

Alex Ellul – Founder

Spending the first 5 years of my professional career as a developer and IT admin, I’ve managed to build a very strong IT background, eventually moving to product management counting 7+ years in the gaming industry, working with affiliate platforms, leading casino and sportsbook operators, affiliates and marketing agencies, with operational, management and C-level experience.

200 +

sites managed

7+ years

Product Management Experience

13 + years

Technical Experience

Why are we here?

We are struggling in getting the product strategy in time, and stay aligned with it.

We can assist with setting up the first draft of the product strategy by conducting the necessary research, while reaching the deadlines and have everything in place for the next month/quarter. We will provide a periodically review as needed, and follow up on the strategy and align the needs accordingly.

We’re struggling with the product department operations

The key element for a successful product is to have efficient and effective operations in place. Getting things done is important and crucial – which defines the efficiency of the operations. We make sure that operations are effective, meaning that everything done is aligned with the company’s direction, with measurable KPIs which can be quantified. We can assist with setting up SCRUM together with the tech teams and all relevant stakeholder. This is tailored for the company’s needs.

We have several products, but we are not being innovative in what we do. Our competitors are ahead of us.

Being pro-active instead of re-active is key in this market. With such an agile industry, it’s key to stay updated with the latest trends of the game, and make the most of the opportunities that come ahead of you, being new markets, new technologies, new features, new expertise. We can provide SWOT analysis reports or High level product overview which can define the above, amongst other things.

We don‘t have a product department, we don’t see the need for it.

It’s common with startups that the product department is not founded at the very beginning (although the founder or a key personnel is acting as a product manager throughout). When the company starts growing, the need of the product department grows with it. We can be involved on a consultancy basis, offering services from C-level decisions to helping out the operational teams grow further within the industry. Planning the product strategy and projections, setting up the needed budgets, whilst coaching the team to grow further. This guarantees product direction which also results in more conversions and revenue generation.

Services Offered

Product Strategy

Product Strategy is key to differentiate between a successful and a failing product. Targeting the right audience, prioritising features and markets, and having the right people to achieve this is vital meet all the revenue targets. We can help you achieve that, together with periodic SWOT analysis and product reviews.

Conversion Optimisation

A simple word, background colour, or placement of a CTA can be the reason a user doesn’t convert, let alone further decisions that are taken on the site. With over 7 years experience in the industry, we can come up with several improvements to increase conversion and revenue.

Operational Efficiency

Restructuring is very common within the industry, but how drastically are these changes needed in your company? If your company is performing well, is there another way how the processes can be further optimised, leading to less expenses and generating more revenue?

Web Development

Several departments require custom applications to make their work more efficient, some of the departments struggle when it comes to define the application requirements and having the resources to make it happen. We can define the business requirements and deliver what is needed with our specialised developers.

Reporting

All companies store a substantial amount of data for reports needed by the company. Are these reports aligned with the company strategy? Are these defined according to the need of the department/level? Are these aligned with the main KPIs of the company?

Product Coaching

There are several courses available online, and one can easily find information, even better with ChatGPT. The question is, how tailor made is it for the company? For the company’s strategy? Is the way of thinking aligned with what the company wants to achieve? Such workshops are tailor-made to get the best out of employees.

Let‘s get in touch! It’s the right moment to increase revenue.

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